WORK
HELLO
Min Jee (Brenda) Cho is a multidisciplinary designer that turns thoughts into impactful visual language. She has a strong passion for creative expression which spans across branding, editorial, campaign, and product design.
Neutrogena: Ultra Sheer | Sunscreen You Can’t See
Art Direction | Campaign Launch
For Neutrogena’s Sunscreen You Can’t See campaign, we drew inspiration from John Cena’s iconic "You Can't See Me" catchphrase to convey how Neutrogena’s Ultra Sheer® Sunscreen’s new powerful high-SPF mineral formula provides an invisible, non-greasy, lightweight finish and actively protects against the toughest of UV rays.
This new campaign platform is paired with elevated beauty and product visuals.
Launch Film
Social Films
Beauty & Product World
Mode of Action Video The ‘Mode of Action’ (MOA) video visually demonstrates how the new Neutrogena Ultra Sheer® Mineral Sunscreen works on a scientific level by showing how the perfectly sized mineral actives form full coverage protection with an invisible, weightless finish on one’s skin.
Official Sunscreen Sponsor for Coachella & StagecoachAs the official sunscreen sponsor for the most popular music festivals here in the US, Coachella and Stagecoach, we created festival-focused out-of-home digital and print billboards on the highway and at airports to bring awareness of sunscreen use even when you are enjoying your time feeling the music!
CREDITS
Agency: BBDO NY
Executive Creative Director: Alex Booker // Creative Director: Lizzy Ferraro // Associate Creative Director: Azusa Kobayashi, Mikayla LaPierre // Art Director/ Designer: Min Jee (Brenda) Cho // Copywriter: Katherine Peters // Senior Producer: Deirdre O’Sullivan // Production Company: Smuggler // Director: Randy Krallman // Photographer (Beauty/Product) : Barbara Donninelli // CGI Animation: Tendril Studio